Two years ago, I wrote a post on research, setting out five steps to getting a best result. During the past two weeks, I’ve been following that same methodology to assess service suppliers and have narrowed my search to two possibilities.
I googled then sifted the results, gathered reports, opinions, financial data (from the sycophantic to the ranting) and filed the source URLs of the most valuable. (Note to self and others: never, ever fail to copy the URL to somewhere safe. You will forget the site name and you won’t be able to find it again. And you’ll kick yourself raw. Emailing it you yourself is pretty solid.)
But then you have to get down to the dirty stuff.
I used the net to dig out clients of the two suppliers and then wrote to them in confidence. If you do this, you have to keep that promise. Whatever the temptation. You cannot blat out what you have been told all over the web. Well, you could, but you mustn’t.
Why? Because one day, when you have become the Great Wise One, somebody might do it to you.